# Product build order (Damien — make NOW, $0 only)

Static HTML demos via `customise.py`. No paid tools, no real client contact, demo placeholders only.
Outreach sells with **sendable links** (no Damien Zoom as default close).

## Status (Damien chat order)

| # | Niche | Package | What to build | Status | Paths |
|---|---|---|---|---|---|
| 1 | Plumber / drainer | Growth | Receptionist + missed-call SMS | **DONE** | `builds/01-plumber-receptionist.html`, `builds/01-plumber-missed-call-sms.html` |
| 2 | Electrician | Growth | Receptionist + missed-call SMS | **DONE** | `builds/02-electrician-receptionist.html`, `builds/02-electrician-missed-call-sms.html` |
| 3 | HVAC / refrigeration | Growth | Receptionist + HVAC booking/reminders | **DONE** | `builds/03-hvac-receptionist.html`, `builds/03-hvac-booking-reminders.html` |
| 4 | Hot water systems | Growth | Receptionist + missed-call SMS | **DONE** | `builds/04-hotwater-receptionist.html`, `builds/04-hotwater-missed-call-sms.html` |
| 5 | Dental (general) | Growth | Dental diary + recalls | **DONE** | `builds/05-dental-diary-recalls.html` |
| 6 | Locksmith | Growth | 24/7 emergency receptionist + missed-call SMS | **DONE** | `builds/06-locksmith-receptionist-24-7.html`, `builds/06-locksmith-missed-call-sms.html` |
| 7 | Towing | Growth | 24/7 emergency receptionist + missed-call SMS | **DONE** | `builds/07-towing-receptionist-24-7.html`, `builds/07-towing-missed-call-sms.html` |
| 8 | Roofing / roof plumber | Growth→Full | Receptionist + reviews / warm follow-up | **DONE** | `builds/08-roofing-receptionist.html`, `builds/08-roofing-reviews-followup.html` |
| 9 | General builder / carpenter | Growth→Full | Receptionist + warm quote follow-up (+ scripts) | **DONE** | `builds/09-builder-receptionist.html`, `builds/09-builder-warm-quote.html`, `builds/09-builder-warm-quote-scripts.md` |
| 10 | Bathroom / kitchen reno | Full | Receptionist + warm quote + reviews (+ scripts) | **DONE** | `builds/10-reno-receptionist.html`, `builds/10-reno-warm-quote.html`, `builds/10-reno-reviews-followup.html`, `builds/10-reno-warm-quote-scripts.md` |
| 11 | Foot-in-door upsell (any niche) | Side | $249 starter site skeleton | **DONE** | `builds/11-starter-site.html` |

## How (free to build)

```bash
cd /workspace/ai-service/products
python3 customise.py --template <name> --out NN-niche-product.html KEY="value" …
```

Cost to us: static HTML only ($0). Client prices unchanged ($249 starter / Growth packages). Cloudflare Pages publish owned by FIC.

## Defaults locked

- Lead demo = AI receptionist / Answer & book
- Light DNCR: business + reason + STOP
- Starter site default **$249**
- RE appraisal booker **parked**
- No Zoom-as-close copy

## Demo businesses (placeholders — not real clients)

1. SW Sydney Plumbing Co (demo) · 02 9000 1001 · Bonnyrigg
2. SW Sydney Electrical Co (demo) · 02 9000 1002 · Liverpool
3. SW Sydney Air Co (demo) · 02 9000 1003 · Fairfield
4. SW Sydney Hot Water Co (demo) · 02 9000 1004 · Cabramatta
5. Bonnyrigg Family Dental (demo) · 02 9000 1005 · Bonnyrigg
6. SW Sydney Locksmiths (demo) · 02 9000 1006 · Liverpool
7. SW Sydney Towing (demo) · 02 9000 1007 · Fairfield
8. SW Sydney Roofing Co (demo) · 02 9000 1008 · Green Valley
9. SW Sydney Builders Co (demo) · 02 9000 1009 · Fairfield / Bonnyrigg
10. SW Sydney Reno Co (demo) · 02 9000 1010 · Bonnyrigg
11. Starter site demo uses SW Sydney Plumbing Co (demo) · $249 Side

## Scripts note (builder + reno)

Warm quote HTML demos link the 3-touch sequence. Full caller scripts (Day 1 / 3 / 7) live beside them:

- `builds/09-builder-warm-quote-scripts.md`
- `builds/10-reno-warm-quote-scripts.md`
- Source template: `scripts/warm-quote-followup.md`

Updated: 6 Nov 2026 (Australia/Sydney).